2019 ESTC Business Day Survey

2019 ESTC Business Day
July 15, 2019 is a business day that is optional for a small extra fee. Please answer this poll to help us design this day to benefit you the most. Please answer the questions fully and honestly. All questions are required except for the last one, which asks you for questions, comments or suggestions.
There are plenty of free software packages that help you design your schematics and pc boards. These are necessary to provide to pcb and contract manufacturing companies so they can create your products for you exactly how you want.
If you develop a working prototype that you want to put into production, outsourcing the manufacturing will allow you to free up your time to continue your research and development and or marketing efforts.
Fundraising may or may not be necessary for your particular projects, but if it is, there are many do's and dont's that are important to understand. If you're not in the position to put up the money to have your product manufactured, you may want to consider learning more about this. This includes how to get grants and sponsorships.
Brand strategy encompasses an entire organized plan on how you want the public to view what you are presenting and Brand design is the actual logo creation or identifiable trademark that you are recognized by.
Creating and manufacturing your product is one thing, but if you don't have any one to buy it, then it defeats the purpose. Marketing your product effectively and having a channel to distribute it through is crucial to your success as a product developer.
It is very important to have the legal side of your business under wraps. This can include everything from having the best legal structure for your business (sole-proprietorship, LLC, S-Corp, etc.), non-disclosures and other agreements and contracts, etc. This includes staying COMPLIANT!
You may want to patent your invention(s) or you many want to open source them. Both have their pros and cons and it is important to understand both sides of the coin. There are many myths about both and it is important to understand the distinctions.
For larger projects or businesses, it is essential to understand proper team building and having the right people focusing on their delegated duties.
Aligning one's self with the right people, organizations or groups allows mutually beneficial relationships to develop. If a party to the venture has a network, it is possible to have your products or services promoted to it even if you don't have your own.
Websites are important to showcase your products or services to the public. It allows you to tap into a global market and make sales around the clock while you sleep. Just because you have a website doesn't mean people will find it so there is a lot to know. This topic would include social media marketing.
Developing a prospective customer list and/or buyer's list is very important to the success of your business.
Press releases are usually not done very well and there is an art and science to it. There are also ways to get free press that most marketers don't' know about.
Thursday is the Mind-Body day and Friday to Sunday is the regular Energy Science & Technology Conference. Monday is a new addition for a small extra fee that is intended to help those with products get them developed and out to the market.
Please leave any comments, questions or suggestions such as topics you would like to see covered on the Business Day for the 2019 ESTC. Include what you would most like to get out of this day.